What We Do

Enroute develops a personalized commerce platform which is installed into ride hailing and mass transit applications. Our service allows passengers to ride for FREE as they shop and interact. Enroute’s smart algorithms create a unique shopping experience for passengers based on the ride details and the user profile.

Capitalizing on a New Market

Passengers shop while commuting

Today, 1 in 5 passengers shop while traveling. Enroute’s service bridges the gap between the mobility world and the Ecommerce industry valued at over $2 Trillion.

Enroute’s potential is growing exponentially; With the development of autonomous vehicles, Morgan Stanley predicts passengers will have more than 600 billion hours of free time. By 2030, the ride hailing market will be valued at $1.5 trillion (McKinsey).

Enroute capitalizes on this free time by offering free rides for those who want to save time shopping.

How It Works

Enroute’s software smoothly integrates with mobility apps, infotainment systems, and loyalty programs. Using smart algorithms, Enroute creates a unique shopping experience for passengers based on ride details and user profiles. Our retail partners offer a wide range of shopping options. The passenger earns a ride credit for every purchase made through our platform.

Enroute is bridging the gap between the mobility world and the Eccomerce ecosystem. In doing so, we are generating higher revenues, massive user growth, and access to valuable data to ride hailing services, mass transit companies, and car manufacturers.

The Technology


Enroute develops a unique solution for mobile devices. Using predictive AI, our smart algorithms analyze data from the ride, and user profiles. Enroute’s cloud-based machine learning models classify and categorize the data to offer a shopping experience tailored specific to the passengers tastes and interests.

Meet The Team

Experienced, talented team with wide range of expertise


Aviv Frenkel

Aviv co-founded Enroute after working over 20 years in the Israeli media. He was Channel 10’s senior Tech & Automotive correspondent. Aviv created and directed documentaries and served as a presenter in TV technology shows. Aviv is an IDF Radio (“Galei Tzahal”) alumni. Aviv holds a MA in Chinese & East Asian Studies.
sagi final

Sagi Levanon

A seasoned development manager, Sagi has over 19 years of experience in the software world. Prior to Enroute, Sagi was the Custom Development group leader in NICE-Actimize for 8 years, managing a p&l business unit with 20+ developers. Sagi was an IDF MAMRAM officer., and holds a B.Sc. in Computer Science & Management.
ohad finkelstein

Ohad Finkelstein

Chairman of the board
Ohad has an extensive background in the finance, technology, and telecom industries as well as in developing new companies, markets, and products globally. Currently serves among others as vice-chairman at BankM in Germany, independent board member at OneWeb Satellites in the UK, and is a consultant to some of the largest retail companies in the world. Ohad is a member of the Israeli American Chambers of Commerce and a board member at the Tel Aviv University Ramot IP Entity.

Enroute's Retail Partners

Our Achievements

Proud winner of Horizon 2020 SME phase 1 grant
Proud winner of Horizon 2020 SME phase 1 grant


Our Office

Enroute is part of Drive smart mobility hub in downtown Tel Aviv, powered by Volvo, Honda, Hertz, Aptiv, NEC, Ituran and the Mayer group. Come visit us if you're up for coffee or beer.


Enroute Technologies
7 Shevach st.
Tel Aviv 6777937

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